A design artist who was born in Truro, Cornwall, Poppy studied first at the Falmouth College of Art (1994-5) and then at the Winchester School of Art (1996-1999) with an interest in textiles. Following college she worked abroad for some years in developing countries and amongst craft cooperatives. This gave her the interest in creating a business and working together with other artists. From 2004 she has formed her own textile-based company, Hidden Art, and now works with and employs a number of creative makers who produce her designs (and help create new ones) to patterns chosen for wide appeal. All are quirky, colourful and fun.

The company is based in Newlyn and the intention is to remain there in a bustling and creative arts environment. Starting with tea cosies and shoulder-bags, the range has extended to cards, ceramics, books, and virtually any item which can be sewn. These are offered from the POPPY TREFFRY Company, and can be seen on the website, and in various retail outlets who stock the company's work.